First and foremost, we're Maine's premier statewide business news publication. Every two weeks, we deliver news and opinion from Maine's business community to readers from Fort Kent to Kittery. Smart, informed, engaging, irreverent — that's why more and more readers are turning to Mainebiz to find out what makes the state's business scene tick. At Mainebiz, we make Maine's business our business.
We’ve attracted an audience of business decision makers, people who are managing businesses large and small. More than 92% of Mainebiz readers are the senior executive in their organization. This makes our readers an ideal target market for business-to-business products and services.
| Chief executive • 57.7% Chairman, CEO, President, Owner, Partner, COO | |||||||
| Senior executive • 8.5% Executive Vice President, Vice President, Comptroller, Treasurer, CFO | |||||||
| Manager • 24.4% General, Departmental and Divisional Manager, Director, Supervisor | |||||||
| Professional • 2.0% Physician, Attorney, CPA | |||||||
| Other business titles • 7.6% | |||||||
| Source: Mainebiz Reader Survey, Strategic Marketing Services, April 2004. | |||||||
In addition to being the key decision makers in their organizations, our readers are also well-educated and highly affluent, characteristics that make them an ideal audience for the marketing of high-end products and services.
| Gender | 72% male / 28% female |
| Median age | 49.5 |
| 4-Year college degree or more | 72% |
| Median household income | $125,000 |
| Home ownership | 93.3% |
| Median value of home | $225,000 |
| Own a second or vacation home | 35.8% |