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WHAT WE'RE ABOUT | OUR HISTORY | OUR INVOLVEMENT| OUR MISSION

What we're about

First and foremost, we're Maine's premier statewide business news publication. Every two weeks, we deliver news and opinion from Maine's business community to readers from Fort Kent to Kittery. Smart, informed, engaging, irreverent — that's why more and more readers are turning to Mainebiz to find out what makes the state's business scene tick. At Mainebiz, we make Maine's business our business.

 

Who reads Mainebiz

We’ve attracted an audience of business decision makers, people who are managing businesses large and small. More than 92% of Mainebiz readers are the senior executive in their organization. This makes our readers an ideal target market for business-to-business products and services.

      Chief executive • 57.7%
Chairman, CEO, President, Owner, Partner, COO
   
 
Senior executive • 8.5%
Executive Vice President, Vice President, Comptroller, Treasurer, CFO
 
Manager • 24.4%
General, Departmental and Divisional Manager, Director, Supervisor
 
Professional • 2.0%
Physician, Attorney, CPA
 
  Other business titles • 7.6%
 
Source: Mainebiz Reader Survey, Strategic Marketing Services, April 2004.    
               

In addition to being the key decision makers in their organizations, our readers are also well-educated and highly affluent, characteristics that make them an ideal audience for the marketing of high-end products and services.

Gender
72% male / 28% female
Median age
49.5
4-Year college degree or more
72%
Median household income
$125,000
Home ownership
93.3%
Median value of home
$225,000
Own a second or vacation home
35.8%