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February 20, 2012 Edition
Focus on Greater Portland

Portland venture aims to change advertising paradigm

Two Portland-based entrepreneurs have received $400,000 in seed money for a venture they hope will change the paradigm of online and mobile advertising from a nuisance to a novelty.

Today's Poll

Has the growth of remote work in recent years hurt the ability of your business to innovate?
Poll Description

Since the start of the pandemic, employees have come to expect hybrid schedules that allow them to work remotely.

Many employers, however, have pushed for a return to traditional, pre-COVID offices and workspaces.

Tension about where workers do their work heated up on Friday when the CEO of Nike, John Donahoe, blamed remote work for the company's recent lack of product innovation.

"It’s really hard to do bold, disruptive innovation, to develop a boldly disruptive shoe, on Zoom,” he said in an interview with CNBC.

The sportswear and sneaker giant has come under fire in the past couple of years for falling behind on innovation and losing market share.

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