Function, results and prices play into a business’ decision to invest in an app

Any company looking to establish a strong web presence can easily find itself caught in an arms race of technology innovations. As of July 2011, 82.2 million people in the United States owned a smartphone, and time spent on mobile applications recently surpassed PC- and laptop-based web consumption. The average user now spends 9% more time using mobile apps than accessing the Internet, up 88% from June of 2010, according to analytics firm Flurry.
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