Maine is receiving nearly $75,000 in a settlement with Skechers USA Inc. over its advertising of athletic shoes. The company claimed its Shape-Ups, Tone-Ups and the Skechers Resistance Runner athletic shoes toned muscles and burned calories, resulting in weight loss.
Maine, along with 43 other states and the District of Columbia, filed consent judgments in conjunction with a settlement the company reached with the Federal Trade Commission, according to a press release from the attorney general's office. The settlement requires the company to pay $45 million for unsubstantiated health claims on the rocker-bottom shoes. It's the largest ever truth-in-advertising case of its kind; Maine will receive $74,715.
"This victory for consumers will require Skechers to pay refunds and stop making claims without reliable scientific evidence," according to Attorney General William Schneider.
Consumers who purchased any of the shoes may be eligible for a partial refund. More information about filing a claim can be found here.
Reebok last fall was ordered to pay $25 million in a settlement over claims it made about similar footwear.