Gulf Oil has announced plans to get into the electricity business in Maine, going head-to-head with the 14-month-old Electricity Maine.
The Portland Press Herald reports that the Framingham, Mass.-based fuel supplier and operator of the Cumberland Farms chain of convenience stores, has already begun enrolling Maine customers online.
On price, the paper reported that Gulf Electricity, the oil company's electricity division, and Electricity Maine will be competing almost on par, with rates within 50 cents of each other for an average homeowner using 521 kilowatt hours a month.
Electricity Maine told Mainebiz earlier this month that the company has brought on 150,000 customers since starting, a number that the Press Herald reported includes the nearly one-fourth of Central Maine Power's residential customers who have left that standard-rate service.
To break into the new market, the Press Herald reported that Gulf Oil might market the new electricity service through its gas station locations around the state.