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KÜHL, a privately held outdoor apparel company with $200 million in retail sales in the United States, has filed a lawsuit against L.L. Bean alleging a trademark violation for its “Be An Outsider” ad and branding campaign. In its lawsuit filed in federal court in Utah, KÜHL alleges L.L.Bean's use of that phrase is unauthorized and undermines KÜHL's trademark "The Outsider,” which the Salt Lake City company has used in selling “rugged outdoor clothing” since June 2015.
Do you think L.L.Bean's campaign infringes on KÜHL's 'Outsider' trademark?