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Two very familiar brands — Weight Watchers and Dunkin' Donuts — have announced this week that they are rebranding. Weight Watchers is rebranding to become WW, to indicate its focus on healthy eating and wellness. Dunkin' Donuts is changing the name of its stores to Dunkin, an experiment that began last year and became official Tuesday. The rebranding will include a refocus on coffee, as well as digital kiosks in stores, bottled drinks and even new uniforms.
Would a major rebranding cause you to try a company/product you haven't before?