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Marketing & Media

How to effectively market your company

Linda Varrell |

With a shift in demographics and an improving economy, deal flow is on the rise. In 2014, there were more than 40,000 deals, the New York Times reported early this year. However, this...

Sun Journal publisher dies at 81

James Costello Sr., the leader of the Sun Journal newspaper's parent company, died on Thursday at the age of 81.

Maine Startup & Create Week: Social media becomes hub for food distribution

Lori Valigra |

Social media platforms are opening up new markets for farmers, providing traceability for food, helping identify surplus food for redistribution and giving consumers a forum to learn more about...

Falmouth firm buys Florida 'secret shopper' group

A subsidiary of Falmouth marketing firm TideSmart Global has acquired a Florida-based hospitality consulting group that uses “secret shoppers” to gather real-time data for consumer brands.

New owner of MaineToday Media completes acquisition, rehires majority of employees

Dylan Martin |

Camden media executive Reade Brower has completed the acquisition of MaineToday Media, bringing with him a majority of the employees who worked under the previous owner.

MaineToday Media announces initial layoffs

MaineToday Media, the parent company of the Portland Press Herald and other newspapers, announced five layoffs last week, according to a top union official.

MaineToday Media's new owner may not rehire all employees

An internal memo from MaineToday Media CEO Lisa DeSisto, obtained by Mainebiz, indicates that the company's prospective owner may not rehire all of its employees.

Here's what we know about Sussman's plan to sell MaineToday Media

Dylan Martin |

After owning Maine’s largest news organization for three years, Maine financier and philanthropist S. Donald Sussman said Tuesday he plans to sell MaineToday Media to a Camden...

How to choose the right marketing partner

Sheldon Perkins |

Most business owners and marketing managers recognize that to retain and increase market share they need to continually build awareness of their products and services. But choosing the...

How to work smarter and market your company more effectively

Nancy Marshall |

In marketing, being busy isn't always a good thing.