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January 19, 2016

Lobster industry focuses on marketing

Lobstermen are reporting an excellent year for both volume of lobster landings and profit for the 2015 fishing season, the Boothbay Register reported.

 Now, the Maine Lobster Marketing Collaborative is looking at opportunities to expand the market, with a focus on upscale casual restaurants where innovative chefs develop flavors and styles that can become mainstream.

Maine's lobster industry is the state's largest commercial fishery and has an economic multiplier impact of over $1 billion. Public relations firm Weber Shandwick last year launched the campaign that focuses on domestic restaurants as an underutilized market.

At the Maine Lobstermen’s Association’s first meeting of the year, earlier this year, the collaborative’s executive director, Matt Jacobson, reported that the collaborative in 2015 brought chefs, restaurateurs and food journalists together with Maine lobstermen and lobster at hosted events in New York and Chicago, and will build on that work in 2016 through events in New York, Atlanta and Washington, D.C.

Read more

China's appetite for lobster boosts prices in Maine

Maine lobstermen report high prices for catch

Lobster-flavored butter? Maine butter company gets creative as it expands

From trap to plate, Maine lobster distribution is a complex system

As lobster sales to Europe fall, Maine lobstermen look to Asia

Opponents outnumber supporters of new lobstering proposal at hearing

Jump in domestic lobster processing could drop prices

A historic $495M year for Maine’s lobster industry

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