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May 26, 2016

L.L.Bean said to be opening first Wisconsin store

Photo Courtesy / L.L. Bean
Photo Courtesy / L.L. Bean
Stephen Smith, L.L.Bean's president and CEO

L.L.Bean continues its national expansion as the Milwaukee Journal Sentinel reports that the 104-year-old Maine business will be opening its first location in Wisconsin in 2017.

According to the Sentinel, a source familiar with the plans who requested not to be identified, said the approximately 15,000-square-foot store will be part of a mixed-used project in the town of Brookfield known as The Corners.

The outdoor gear and apparel retailer will be joined by a 140,000-square-foot Von Maur department store that will anchor the $200 million project, which includes 244 apartment units on the upper floor.

L.L.Bean began its expansion outside of Maine in 2000 and currently operates 33 stores in 13 states, with four more store openings in the pipeline.

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