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March 19, 2018

Geiger in Lewiston merges with British firm

Lewiston-based Geiger plans a merger with a British distributor, the two companies announced Monday.

The combined company, Geiger BTC Group, provides support for clients in the United Kingdom and across Europe, according to a news release. Geiger BTC Group will be led by Frank Murphy, BTC Group's managing director.

Terms of the deal were not disclosed.

Geiger is the largest privately owned and managed promotional products distributor in the United States, and BTC Group is the largest in the United Kingdom, the release said. Geiger also publishes the Farmers' Almanac, though the deal will not have a direct impact on the publication, Geiger CEO Gene Geiger told Mainebiz.

Geiger has 225 employees in Lewiston, Gene Geiger said. For now, employment numbers will not be affected by the merger, though he added, with growth, the merger could mean more jobs in Lewiston.

The U.K. company was founded in 1977, has 55 employees, and is based in Hayes, which is in Middlesex.

Geiger operates 16 divisional offices across the United States and is affiliated with more than 550 independent sales representatives. It is a family-owned and managed company in its fifth generation.

The merger is part of a strategy to support the needs of global customers in North America, Europe and elsewhere around the world, the release said.

"This is a watershed opportunity for our firm, merging with the U.K.'s market leader," said Gene Geiger. "We already can see we will learn a great deal from the talented team at BTC Group.

Moreover, Geiger BTC will become the launching pad to support our growth in Europe and beyond. This is really a case of one plus one equalling three and more."

Murphy added: "Our team is excited to be part of the expanding Geiger global network. We have known each other for years and have worked together on many projects. Because our companies have similar cultures and each bring unique strengths, this formal joining of companies will enable us better provide the enhanced services that multinational customers are requiring of their business partners."

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