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January 10, 2019

Brower launches Masthead Maine network linking his media companies

Courtesy / Maine Today Media
Courtesy / Maine Today Media
Lisa DeSisto, CEO for Maine Today Media, which publishes the Portland Press Herald/Maine Sunday Telegram, Kennebec Journal, Morning Sentinel and the Coastal Journal, will be the CEO of Masthead Maine.

Media companies owned by Reade Brower announced today the launch of Masthead Maine, a network that enables media buying across its news and lifestyle products.

Advertising in all products of MaineToday Media, Sun Media Group, Alliance Media Group, Courier Publications and Ellsworth American/Mt. Desert Islander can now be placed via the Masthead Maine network, Brower's network stated in a news release. The product portfolio includes six daily newspapers, 23 weekly publications serving local communities, websites, lifestyle publications, magazines and events.

The move centralizes its advertising sales force. Clients could buy advertising across the publications through one ad rep. For a big advertiser, especially, it streamlines the process.

"Masthead Maine unifies the state's largest media network under a strong, singular banner," Brower said. "It represents the strength gained through shared resources, values, and principles. Masthead symbolizes a spirit of leadership, excellence, and collaboration, a respect for history and a vision for the future. We look forward to putting our power to work for marketers targeting a Maine audience."

Lisa DeSisto, CEO for Maine Today Media, which publishes the Portland Press Herald/Maine Sunday Telegram, Kennebec Journal, Morning Sentinel and the Coastal Journal, will be the CEO of Masthead Maine.

"While today is the official roll-out of our network, we already have local marketers taking advantage of this new buying channel and placing their advertising across multiple properties," she said "Aligning our titles under this network brand gives our sales teams more tools to create effective marketing programs for local advertisers. It simplifies the media-buying process for time-starved local businesses."

Masthead Maine described itself as a "business-to-business brand with no changes to the trusted newspaper brands" — adding that the brand would be used in other aspects of the businesses that represent products across the network, including commercial printing (Masthead Maine Press) and distribution (Masthead Maine Distribution).

Masthead Maine was developed in conjunction with Might & Main, a branding and design firm in Portland whose clients include Hannaford, L.L.Bean, WEX, IDEXX and Marriott.

Read more

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Three weeklies to consolidate offices at parent company MaineToday Media

Reade Brower to buy The Ellsworth American, Mount Desert Islander

Reade Brower to acquire 50% ownership of The Portland Phoenix

Reade Brower to own all Maine dailies except BDN

Press Herald owner adds Sun Journal to portfolio

MaineToday Media sells longtime South Portland location

New owner of MaineToday Media completes acquisition, rehires majority of employees

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