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Updated: October 2, 2023 / 2023 NextUp: 40 Under 40 Honorees

40 Under 40: Outdoor advocate Jenny Kordick is championing an industry whose time has come

Photo / Tim Greenway Jenny Kordick says Maine’s outdoor brands are among the most recognized nationally.
Jenny Kordick, 36 
Executive director, Maine Outdoor Brands Find profiles of all the 40 Under 40 honorees here.
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Significant professional accomplishment: Being able to do the work that I do while living in Maine. It feels unreal at times that I have landed in this spot. The entrepreneurs and individuals in Maine’s outdoor industry are some of the best and most inspiring people I’ve ever met, and I am so thankful I get to work with them. Maine Outdoor Brands is now recognized nationally as a model for more than 15 other states that have formed similar outdoor business alliances in recent years, and it feels like we’re just getting started.

Passion project: I’ve been fortunate to have a career focused on things I’m passionate about — outdoor access and sustainability being top among them. Recently I helped start Maine GearShare, a gear library and gear repair service based in Brunswick available for groups and individuals. Maine Outdoor Brands is also advocating for passage of the Maine Trails Bond — a $30 million investment in the design, development and maintenance of trails for outdoor recreation statewide. I was able to testify in support of the initiative this spring, and we’re hopeful to see it passed in the next legislative session.

Audacious goal: My biggest goal is to stay happy and keep doing work that I’m proud of and that further connects me to my community and to nature.

Favorite quote: “How we spend our days is, of course, how we spend our lives.” — Annie Dillard

Influential book: “The Uninhabitable Earth,” by David Wallace-Wells, and “Sapiens,” by Yuval Noah Harari

Favorite TV shows or movies: I’m a big sports fan and have loved “Ted Lasso” and “Welcome to Wrexham.” I also enjoy watching women’s basketball and track and field.

How do you recharge: I run almost every day — I’m currently training for a marathon in November. I try to get in my sea kayak as much as I can, and I love spending time with my friends and family anywhere outside.

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