At the Broderson Awards show last week at the State Theater, the following ads produced by local agencies won top honors in several categories ranging from website design to guerrilla marketing. The Broderson Awards are an annual celebration of advertising creativity in Maine, sponsored by the Ad Club of Maine.
- Best of Show: Kemp Goldberg Partners, “Sea Bags — Continue the Journey” for Sea Bags
- Website design, nonprofit: Portland Webworks Inc., VisitMaine.com
- Website design, for profit: Briggs Advertising, Gifford’s Ice Cream website
- TV campaign, low budget: Leighton Images, “I feel pretty” for the Maine Roller Derby
- TV campaign: The VIA Agency, “Bundle” for FairPoint Communications
- TV spot: The VIA Agency, “Elf” for FairPoint Communications
- Print campaign: Kemp Goldberg Partners, “Sea Bags — Continue the Journey” for Sea Bags
- Print, newspaper: Garrand, “Half-empty” for Hood
- Print magazine, consumer: Garrand, “Garrand Popcorn” for the Maine Jewish Film Festival; and Garrand, “Garrand Gorham Savings Bank Farmer,” for Gorham Savings Bank
- Poster design: Kemp Goldberg Partners, “Sea Bags — Continue the Journey” for Sea Bags
- Pitched but ditched: Garrand, “Without United Way” for United Way
- Integrated marketing campaign: The VIA Agency, “Samsung Galaxy Tab”
- Guerrilla,street marketing: Garrand, United Way coasters
- Direct mail, trade/B2B: Idexx Laboratories, Holiday Digital Imaging System DM Campaign
- Digital marketing, video: Rinck Advertising, promotional video for RMHC of Maine
- Corporate identity: Skaar Design, branding for Brothers Brew
- Brochures/Collateral, trade/B2B: Leslie Evans Design, Calendar Islands Maine Lobster
- Brochures/Collateral, consumer: angela adams, angela adams 2011 catalogue