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Updated: December 19, 2023

'Maine Cabin Masters' star expands her business with line of holiday home decor

Courtesy/ Rustic County Rustic County holiday-themed tea towels.
Courtesy/ Rustic County Rustic County watercolor serving tray.
Courtesy / Rustic County Ashley Morrill shows off Rustic County's two new pillow covers.

Since Ashley Morrill of "Maine Cabin Masters" launched her home decor line in August, business has been building as fast as some of the structures on the renovate-a-wreck reality TV show.

Now, the home decor line has added holiday-themed tea towels and ornaments, as well as a watercolor serving tray, loon totes, and two new pillow covers — a pine cone and a new lobster design. 

Rustic County is inspired by Morrill's love of nature, floral designs and Maine, she says.

Courtesy / Rustic County
Ashley Morrill

Morrill told Mainebiz the difference between her products and those in big-box stores is that many of her products are limited editions. At this point, they are all designed by Morrill and anything purchased from Rustic County will be something she has had a hand designing. 

“The response to our Rustic County product launch has been overwhelmingly positive, and I’m touched by the support and the fantastic response from our fans,” said Morrill. “I’m excited to introduce our new products, just in time for the holidays, to help people make their homes feel cozy and festive during this special time of the year.”

“And, of course, I’m introducing new products that are a tribute to my home state of Maine, so people can bring some rustic cabin chic to their homes, no matter where they live."

Morrill said she has more designs coming, and many are Maine-focused. The company is using its social media presence to gauge what the public wants. 

“The company has been steadily growing,” said Morrill. “Just like with any new business, it takes time to work out the kinks and learn what works and what doesn't.”

Since it first aired in 2017, "Maine Cabin Masters" has been one of the highest-rated shows on the Magnolia Network and among the many reality shows focusing on home construction and design.

In addition to Morrill, the show stars her brother, contractor Chase Morrill, and her carpenter husband, Ryan Eldridge. Their business is based in Manchester.

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