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Updated: March 13, 2024

Watch out, Fenway Frank: Luke's Lobster scores concessions deal at Boston's Fenway Park

Ball park Photo / Fenway Park Facebook page Luke's Lobster will offer fans a taste of Maine in two Fenway Park locations, one on the first-base concourse and the other just steps outside the ballpark on Jersey Street.

Less than a month before the Boston Red Sox home opener at Fenway Park, Maine’s own Luke’s Lobster has scored a high-profile concessions deal with the iconic ballpark, Major League Baseball said.

The deal, announced on the MLB website, gives the seafood wholesaler and restaurant group two locations at Fenway, one situated inside the first-base concourse and the other on Jersey Street near one of the entry gates.

Luke Holden
File photo / Tim Greenway
Luke Holden was honored on the Mainebiz Next list in 2021.

"We are thrilled to partner with the Boston Red Sox and bring our lobster rolls to Boston's beloved ballpark, Fenway Park," said Luke Holden, CEO and founder of Luke's Lobster.

“As a company deeply rooted in the Northeast, and fans of America's favorite pastime, we are excited to share our passion for sustainable seafood with Red Sox fans and visitors alike,” added Holden, who was honored on the Mainebiz Next List in 2021.

“We started Luke's Lobster nearly 15 years ago, and this partnership stands as one our most proud accomplishments."

Holden told Maineibiz that the initial agreement with the Fenway Sports Management Group covers a period of three years, with options to renew.

"I've always been a Red Sox fan and I've noticed that they've had lobster rolls from time to time at Fenway," he said in a Wednesday phone interview. "It took the right moment and the right opportunity to get the right decision makers to get here."

The menu lineup at the two Luke's stalls will include Luke’s signature lobster rolls and New England clam chowder, the MLB said in its announcement.

Kathleen Pierce, director of membership and communications at HospitalityMaine, welcomed the news as a win for the Pine Tree State.

“Maine lobster rolls at Fenway Park is a home run for the state’s iconic sandwich," she told Mainebiz. "It’s a real vote of confidence to have a Portland restaurant representing at this storied ballpark.”

“Apologies to the Fenway Frank," she said of the ballpark's famous hot dog, "but Maine just ate your lunch.”

The family-owned company, founded in 2009 by Holden and Ben Conniff, operates eateries in numerous U.S. locations as well as internationally, in Singapore and Japan. In Maine, the company is anchored at the Portland Pier with a waterfront restaurant that opened in 2019. The company also operates a seafood processing plant in Saco. 

"The opening of Luke's Lobster at Fenway Park marks an exciting new partnership in the intersection of sports and dining, bringing together two beloved traditions for an unforgettable experience," said Troup Parkinson, executive vice president, partnerships, for the Boston Red Sox.

"It's fantastic to have a New England-based brand as the official lobster roll of the Boston Red Sox, providing fresh, locally sourced ingredients to fans right here in the ballpark."

This season's opening day at Fenway is Tuesday, April 9, when the Red Sox take on the Baltimore Orioles at 2 p.m. Holden said that while there will be some fit-out to the stalls that Luke's will occupy, everything will be ready for the season. He also said it's too early to say how many people the company expects to employ there.

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