Feeling frustrated with Meta Ads or unsure how to get started? Facebook and Instagram can be powerful platforms for reaching new customers, yet many small business owners struggle to use them effectively. This workshop takes the overwhelm out of paid social and gives you straightforward, practical strategies you can apply right away.

In this interactive SCORE session, you will learn how to build campaigns that reach the right audience, craft compelling messages that stop the scroll, and track performance with confidence. We will break down what works, what does not, and how to avoid wasting ad spend so you can generate real value from your marketing efforts. You will also review real examples and walk through proven approaches to improving results over time.

Whether you are brand new to Meta Ads or ready to refine your skills, you will leave this workshop with tools that help you run smarter campaigns and drive more meaningful outcomes for your business.

What You Will Learn:

How to define and target your ideal customer with precision
Tips for writing ad copy and creative that grab attention and inspire action
How to read key performance metrics and know which ones matter most
Ways to troubleshoot ineffective campaigns and optimize for better performance
How to turn Meta Ads into a sustainable and scalable marketing channel