Lewiston-based Geiger adds to its UK footprint with acquisition

File photo / Tim Greenway Geiger President and CEO Jo-an Lantz

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Geiger, a Lewiston-based promotional products company, recently acquired U.K.-based Firebrand Promotions to strengthen its international footprint.

Terms of the deal, announced July 12, were not disclosed.

The acquisition is Geiger’s fifth in the United Kingdom and second this year. In January, it acquired Incentives by Design, a Tukwila, Wash.-based branded merchandise company.

Firebrand Promotions is an eco-conscious company based in Leatherhead, a town in southeastern England.

Geiger, led by President and CEO Jo-An Lantz, is the world’s largest privately held and family-owned promotional products distributor.

Firebrand Promotions is now operating as Firebrand Promotions, a Geiger company. Firebrand has 16 employees, all of whom will be retained by Geiger to bring the company's total to more than 550, a Geiger spokeswoman told Mainebiz.

"By leveraging Geiger's industry prominence, we can amplify our reach and improve value for our customers while maintaining our unwavering commitment to sustainability,” said Andrew Bourne, managing director of Firebrand Promotions. “Together, we will raise the bar in our industry and make an even more significant impact.”

The acquisition marks Geiger’s fifth in the United Kingdom.

"Many of the world’s largest brands rely on our services to meet their entire branded apparel and branded merchandise requirements,” Lantz said. “Our expansive distribution centers and local sales force play an important role in delivering prompt, localized service to customers who operate on a global scale.”

Geiger ranked No. 6 among the largest family-owned Maine businesses, according to the 2023 Mainebiz Book of Lists. Companies were ranked based on the number of employees in the Pine Tree State.