How to: Create the perfect brand message in 5 simple steps

We all know a logo design is only a small part of branding. What's critical to a successful branding strategy is defining the brand message. A brand message should answer the question in...

How to: Evaluate an Employee Stock Ownership Plan

As business owners consider transition and liquidity options, there are typically three choices: sell to a strategic buyer, a financial buyer or an employee-management group.

How to: Comply with Department of Labor's 7 rules for internships

Internships: To pay or not to pay? As summer approaches, employers across the state will begin to receive resumes from students seeking practical work experience through internships.

How To: Stop the exodus of promising young leaders from Maine?

The most honest answer I can give you on how to stop the flow of young people out of Maine is you can't. Young people by nature have more of a yearning for adventure. They want to get out...

How To: Broach the tough topic of 'money' with your life partner

As a banker, I believe there's no bad time to chat about your family finances with your significant other.

Make IT investments that improve your business

IT strategy is becoming increasingly important, and the new year is a good time to revisit the key components of your strategy. Your technology should make your business better, whether...

How to: Handshake, or a hug? How do you decide which is appropriate in the workplace?

We're reading every day about harassment in the workplace and #metoo. You may be wondering how to apply that to your company and workplace.