January 19, 2016 | last updated January 19, 2016 11:19 am

Lobster industry focuses on marketing

Lobstermen are reporting an excellent year for both volume of lobster landings and profit for the 2015 fishing season, the Boothbay Register reported.

Now, the Maine Lobster Marketing Collaborative is looking at opportunities to expand the market, with a focus on upscale casual restaurants where innovative chefs develop flavors and styles that can become mainstream.

Maine's lobster industry is the state's largest commercial fishery and has an economic multiplier impact of over $1 billion. Public relations firm Weber Shandwick last year launched the campaign that focuses on domestic restaurants as an underutilized market.

At the Maine Lobstermen's Association's first meeting of the year, earlier this year, the collaborative's executive director, Matt Jacobson, reported that the collaborative in 2015 brought chefs, restaurateurs and food journalists together with Maine lobstermen and lobster at hosted events in New York and Chicago, and will build on that work in 2016 through events in New York, Atlanta and Washington, D.C.

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