Portland media company sells events to Australian company
Diversified Communications, a Portland-based international media company, announced the sale of its Good Food & Wine Shows and Fitness & Health Expos that take place Down Under.
The buyers are Diversified’s international director, Matthew Pearce, and its finance director, Steve Malbourne.
Both Malbourne and Pearce stepped down from their respective positions to launch their own consumer events company, Talk2 Media & Events of Melbourne, Australia.
“This is an exciting and mutually beneficial business decision. We are pleased that our Australia division can now focus on our trade events, while knowing our consumer events are in the best of hands,” said Theodore Wirth, president and CEO of Diversified Communications. “Diversified is proud of the business opportunities we give our employees. This, however, is the first time employees have launched a business through the acquisition of our products. We wish Matt and Steve and their staff great success as they continue to grow these exceptional consumer products.”
With Pearce’s departure, Diversified Communications Australia will now be led by general manager David Longman and his leadership team. Longman has been with Diversified Communications for the past 10 years.
As for Malbourne’s replacement, Wirth and his corporate team will now directly oversee Diversified Communication’s divisions in Australia, Thailand and Hong Kong.
“We look forward to working more closely with these strong leaders to provide corporate support as they continue to grow their businesses and produce valuable media solutions to their diverse industries,” said Wirth. “Our Asia-Pacific divisions have portfolios of market-leading trade shows, publications and digital communities serving the food and beverage, business management, travel and transportation, building and construction, oil and gas, waste and recycling, education, technology and retail business sectors.”
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