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Mainebiz Executive Insights Forum

Do you have a new business or startup and are you ready to grow your business? 

For small businesses and startups, it’s essential to have more than a good idea. Often the sales and marketing strategy gets overlooked until it’s too late. Join us on August 22 to gain best ideas and advice for branding, marketing, and selling your small business or startup from a panel of experts and successful Maine business owners.

Learn about tools, partnerships, packaging, shipping, product placement, messaging and overall marketing strategy that you need to get there.


  • Hear from industry experts and gain marketing and sales strategies for your startup or new business.
  • Learn how to differentiate your product/service in the marketplace.
  • Discover best practices for getting your products and services in the hands of customers.
  • Leave with a list of proven tactics and ideas that you can put to use today.


  • Katie Shorey
    Startup Maine, President


  • Taja Dockendorf
    Pulp & Wire, Owner
  • Mitchell Lench
    Ocean's Balance, Inc, Co-Founder & CEO
  • James Morin
    Flowfold, Co-owner, COO & President of Sales
  • Linda Varrell
    Broadreach Public Relations, President & CEO
  • Ben Waxman
    American Roots Wear, Co-Owner


  • Outreach
  • Building a sales plan
  • Marketing strategy
  • Messaging that is clear & concise to explain your product or service
  • Pitching your business to the media 
  • Product placement
  • Packaging
  • Shipping/delivery
  • Online or retail sales
  • Partnership development: What are the benefits & strategy
  • Operational planning during business growth (What to prepare for as marketing & sales increase)


Katie Shorey, Startup Maine


Taja Dockendorf, Pulp + Wire
Mitchell Lench, Ocean's Balance Inc.
James Morin, Flowfold
Linda Varrell, Broadreach Public Relations
Ben Waxman, American Roots


7:30am: Networking & Breakfast

8:30am: Welcoming Remarks

8:45am: Panel discussion

9:45am: Q&A

10:00am: Roundtable discussion

11:00am: Program Concludes

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