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Updated: October 2, 2023 / 2023 NextUp: 40 Under 40 Honorees

40 Under 40: Obinna Okani connects people, brands and experiences for social impact

Provided Photo Obinna Okani, nicknamed “the value architect,” seeks opportunities to think creatively about designing value propositions that are mutually beneficial to the organizations he serves.
Obinna Okani, 29  Executive director, Entrepreneurship For All-Maine Director of partnership, the Nimble Group CEO, Naija Made Find profiles of all the 40 Under 40 honorees here.
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Significant professional accomplishment: I’m an entrepreneur with over a decade of connecting people, brands and experiences through community building and partnerships for social impact. Nicknamed “the value architect,” I’ve sought opportunities that have allowed me to think creatively to design value propositions that are mutually beneficial to the organizations I serve.

I serve as executive director of Entrepreneurship for All-Maine, director of partnership of the Nimble Group and board member of the Third Place. I’m a co-founder and CEO of a lifestyle brand called Naija Made, which caters to Nigerian entrepreneurs, creatives and professionals in all industries and host events, curate digital content, provide small business advertising, and support social impact projects in Nigeria. I’ve worked with two Fortune 100 companies — Meta (Instagram and Facebook) and Toyota— to create marketing strategies for greater engagement in niche markets.

Audacious goal: Hitting $1 million in annual recurring revenue for Naija Made in 2025.

Favorite quote: “It is the glory of God to conceal a matter; to search out a matter is the glory of kings.” — Proverbs

Influential book: “Ego is the Enemy,” by Ryan Holiday

Favorite TV show: “Black Mirror”

How do you recharge: Traveling to a new place and exploring a new environment.

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