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Updated: April 13, 2021

Eliot trash hauler will rebrand as part of new national waste-handling company

Courtesy / Shipyard Waste Solutions A garbage truck for Shipyard Waste Solutions, based in Eliot, will get a new paint job and new logo as part of the WIN Waste Innovations fleet.

A waste handling business in Eliot that recently became part of a giant New Hampshire-based company is about to get a new name.

Shipyard Waste Solutions, a family-owned business with about 50 employees, was purchased by Wheelabrator Technologies Inc. last July for an undisclosed price. Now Wheelabrator is rebranding itself, Shipyard and eight other recent acquisitions in the Northeast under a single name, WIN Waste Innovations.

The combined business, based at Wheelbrator’s headquarters in Portsmouth, N.H., has 1,900 employees and over 110,000 customers, according to a news release last week. Operations span from Maine to Florida and as far west as Ohio, and include 50 locations, 231 waste collection routes and 346 collection vehicles.

WIN Waste will be one of the largest private companies in the U.S. waste industry, with a projected $1 billion annual revenue run rate, according to a trade publication, Waste Dive.

In addition to Wheelabrator and Shipyard, the new company comprises:

  • Bay State Disposal, of Atkinson, N.H.;
  • Charles George Waste Disposal & Recycling, Londonderry, N.H.;
  • City Carting & Recycling, Stamford, Conn.;
  • County Waste Management, Inc., Bedford Hills, N.Y.;
  • Fiore Trucking Recycle & Disposal, Fitchburg, Mass.;
  • Noonan Waste Service (commercial and residential subscription units), West Bridgewater, Mass.
  • Tunnel Hill Partners, Stamford, Conn.; and
  • United Material Management, Westborough, Mass.

"By bringing together these 10 industry leading companies under a single brand, WIN Waste Innovations has positioned itself to deliver essential services to our customers and communities while performing for the planet," said the company’s president and CEO, Robert C. Boucher.

"The combination of these established collection, hauling, transfer and waste-to-energy companies enables WIN Waste Innovations to provide the holistic approach to waste management our customers and communities need.”

Historical change

Shipyard was founded by a waste industry veteran, Oscar Wilkins, and previously owned by Aggregate Recycling Corp., an Eliot business held for two generations by the local Doherty and Lathrop families.

A WIN spokeswoman told Mainebiz Tuesday that no staffing changes are planned at Shipyard, and that customers there will have access to a broader range of services and a dedicated customer service department.

All 10 businesses will soon fly the new company’s flag, and a series of community events in Maryland, Massachusetts and New Hampshire will kick off the rebrand on April 20.

“As we roll out the brand over the next few months, you will see our new colors, logo and tagline across the organization — from trucks and containers, to uniforms and business cards, to customer communications and marketing materials,” Michelle Firmbach Nadeau said.

The brand change is a departure not only for Shipyard, but for Wheelabrator. The company, dating to 1911 as the American Foundry Equipment Co., was rechristened Wheelabrator Corp. in 1932. 

It manufactured a "wheelabrador," a rotating three-sided wheel that sprayed shot onto a surface to abrade away paint, plaster and rust. The wheelabrador collected dust and other particulate matter resulting from the process in a baghouse enclosure.

But the word was a generic term and so the company altered the spelling to Wheelabrator in the corporate name.

"The name, although it has a great sense of pride to a lot of the folks that have worked in the company for a long period of time, it doesn't have any commercial benefits to us," Boucher told Waste Dive.

Wheelabrator was formerly part of Waste Management Inc. (NYSE: WM), which in 2014 sold the subsidiary to a private equity firm for $1.9 billion. 

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