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Updated: May 15, 2024

Maine Sports Commission hires its first sports development director

The Maine Sports Commission has hired Amanda Royce as its first sports development director.

Royce will be responsible for sourcing leads for new events. She will also have a presence on local organizing committees throughout bidding and event-planning processes. 

Courtesy / Maine Sports Commission
Amanda Royce

“It's an exciting time for our nonprofit organization to welcome our first, full-time second member of our team, continuing to help advance Maine as a four-season sports destination,” Sheila Brennan Nee, strategic director of the Maine Sports Commission, told Mainebiz.

Royce joins the Maine Sports Commission from the New England Mountain Bike Association. As events director at NEMBA, she coordinated NEMBAfest, which claimed to be the largest mountain bike festival in the Northeast, held in Carrabassett Valley.

Prior to joining the New England Mountain Bike Association, she spent nearly a decade as an outdoors and camp administrator at the University of New Hampshire Cooperative Extension.

"Maine has so many great indoor venues that can accommodate large and small sporting events, but I am especially excited to highlight all the great outdoor resources Maine has to offer," Royce told Mainebiz.

"From the mountains to the lakes to the ocean, Maine is uniquely set up to host a wide variety of outdoor-focused events," she continued. "I also hope to develop a stronger relationship with the parks-and-recreation departments throughout the state and see how the Maine Sports Commission can help elevate the great work they do in their communities through sport."

The New Hampshire native earned her master’s degree in recreation management and policy from the University of New Hampshire, She also holds a bachelor’s degree in recreation resource management from Lyndon State College, which is now known as Northern Vermont University.

The Maine Sports Commission is a nonprofit that works to advance, elevate and promote Maine as a four-season sports destination, strengthening the state through sports tourism, encouraging healthy and active lifestyles.

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