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August 2, 2016

Maine tourism office awards $57K in grants

The Maine Office of Tourism awarded grants totaling $57,675 to seven groups in the most recent round of the Tourism Enterprise Marketing Grant program.

The Enterprise Marketing Grant program was introduced in 2014 by the Maine Office of Tourism to support the tourism-related projects of smaller organizations. With the most recent grants, the program has awarded almost $345,000 to support focused tourism marketing projects in the state.

"Maine offers such an exciting range of experiences for visitors to enjoy," Carolann Ouellette, director of the Maine Office of Tourism, said in a statement. "These awards will help the recipients build on earlier efforts to leverage their unique tourism assets, and take them to the next level."

The grant recipients are:

  • Moosehead Lake Region Chamber of Commerce, $9,000: To promote the Moosehead Pinnacle Pursuit hikes to the outdoor adventure market through public relations and paid media outreach.
  • Boothbay Harbor Region Chamber of Commerce , $7,000: To support off-season tourism through an integrated campaign and collaboration with local partners that build on the success of the Coastal Maine Botanical Gardens' "Gardens Aglow" event.
  • Bicycle Coalition of Maine, $10,000: For development of an online "Where to Ride Guide," a responsive website that will connect a database of planned rides, destinations and bicycle-friendly businesses.
  • Maine Maritime Museum, Farnsworth Museum, Boothbay Railway Village and the Damariscotta Pumpkinfest Collaborative, $10,000: To support an integrated, fall shoulder-season events campaign with print, digital and broadcast media to increase visitation to the midcoast region in October.
  • Maine Art Museum Trail, $10,000: To promote the arts in Maine by reprinting the art museum trail brochures and a printed promotional insert in the New York Times New England Edition.
  • Points North Institute/Camden International Film Festival, $6,500: To help promote Maine's tourism shoulder-season through the destination film festival using digital media to expand its reach to non-film industry publications.
  • Main Street Skowhegan Brewfest, $5,175: To help showcase the local field-to-glass movement through promotion of the Skowhegan Brewfest using broadcast radio and websites.


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