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How To's

  • How to develop a co-branded marketing strategy

    Marnie Grumbach Updated: January 13, 2020

    A guest writer says co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. Here's how.

    Marnie Grumbach Updated: January 13, 2020
  • How To

    You can hire and retain employees, without breaking the bank

    Jeff Leblanc Updated: February 2, 2021

    A guest writer explains how Maine employers can get the best workers, and keep them on after they're hired.

    Jeff Leblanc Updated: February 2, 2021
  • Ask ACE

    How to lead an executive team to independence

    John Shorb, The Delphi Group Inc. Updated: January 5, 2021

    A guest writer from the Association for Consulting Expertise advises a reader on how to foster greater independence in an executive team.

    John Shorb, The Delphi Group Inc. Updated: January 5, 2021
  • Ask ACE

    One of these things is not like the other

    Dean Michaud, President, Michaud Accounting Solutions Updated: January 8, 2021

    A contributing expert from ACE explains the difference between a bookkeeper and an accountant, and when you need each.

    Dean Michaud, President, Michaud Accounting Solutions Updated: January 8, 2021
  • Ask ACE

    What do I need to do to get on the first page of Google?

    Judi Jones, Infoharbor LLC Updated: January 4, 2021

    A guest consultant advises a Mainebiz reader on the best strategies for optimizing a website's appearance in Google's search results.

    Judi Jones, Infoharbor LLC Updated: January 4, 2021
  • How To

    Create a marketing communications plan for your nonprofit

    Nancy Marshall Updated: September 23, 2019

    Many nonprofits struggle with overwhelming challenges: lack of money, lack of employees, lack of volunteers, lack of name recognition and lack of direction. What most nonprofits don’t realize is that a strategic marketing communications plan can

    Nancy Marshall Updated: September 23, 2019
  • Ask ACE

    What’s expected of a nonprofit board member

    Carry Green Yardley Updated: January 8, 2021

    A contributing expert explains what you should be prepared to do, and not do, when you take a seat on a nonprofit's board.

    Carry Green Yardley Updated: January 8, 2021
  • Ask ACE

    How to manage your time effectively

    Jim Milliken, Consultant Updated: September 16, 2019

    An expert contributing consultant has recommendations for getting the most out of that precious business resource, time.

    Jim Milliken, Consultant Updated: September 16, 2019
  • Ask ACE

    How to show your full potential to an employer

    Jim Milliken, Consultant Updated: September 2, 2019

    An expert contributing consultant discusses how to increase your chances for job promotion when others say you don't have the potential for management.

    Jim Milliken, Consultant Updated: September 2, 2019
  • Ask ACE

    Effective feedback, a simple model

    Tom Renehan, Certified Professional Coach Updated: August 19, 2019

    Tom Renehan, who specializes in leadership training, discusses how managers can provide effective feedback to employees while making it easier for both parties.

    Tom Renehan, Certified Professional Coach Updated: August 19, 2019
  • How to manage legal risks when outsourcing business functions to the cloud

    Eric Langland Updated: August 5, 2019

    In today’s cloud-enabled world, business functions are commonly outsourced to service providers. Attorney Eric Langland explains how to do that in a way that minimizes legal risk.

    Eric Langland Updated: August 5, 2019
  • Ask ACE

    Selling change to staffers

    Dana Morris-Jones of The Delphi Group Updated: August 5, 2019

    Q: How can we get our employees to embrace change instead of resisting it?

    Dana Morris-Jones of The Delphi Group Updated: August 5, 2019
  • Ask ACE

    What to do when your business stalls

    Updated: October 30, 2020

    In a Mainebiz "Ask ACE" column, guest writer and marketing consultant Gerard Bianco has advice for rejuvenating your business when it has "Couch-Potato Syndrome."

    Updated: October 30, 2020
  • Ask ACE

    Ask ACE: The best to promote aren’t always the best supervisors

    John Shorb, The Delphi Group Inc. Updated: December 8, 2020

    Q: In our manufacturing operation, we like to promote from within for first-line supervision. The best equipment operators are the ones who expect to be promoted, but we’ve found that they are not always the best supervisors.

    John Shorb, The Delphi Group Inc. Updated: December 8, 2020
  • Ask ACE

    Ask ACE: Here's why 'project management' is important

    Jim Milliken Updated: December 7, 2020

    A contributing consultant advises a reader on what "project management" really entails, and why it should matter to businesspeople.

    Jim Milliken Updated: December 7, 2020
  • How To

    Here's how to determine your marketing budget

    Nancy Marshall Updated: June 10, 2019

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    Nancy Marshall Updated: June 10, 2019