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Updated: October 3, 2022 / 2022 NextUp: 40 Under 40 Honorees

40 Under 40: A wine importer with a plan for growth

Photo / Tim Greenway Jason Kroot is the president of Renaissance Selections, a Portland wine importing firm.
Jason Kroot, 35

President, Renaissance Selections

Co-founder, Starting Line Run Studio Find profiles of all 40 Under 40 Honorees here
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Significant professional accomplishment: Growing a national wine brand to industry growth accolades and acquisition.

Passion project: Launching a nonprofit wine brand to fund a cancer research foundation. I’ve had a working idea for a few years … The idea here is to develop a wine brand and project that is centered around an annual event or two which also coincides as a fundraiser for this organization. There would be an annual release of this wine that would be available at retailers and would include the ability to sign up for an annual subscription for quarterly wine club releases. It’s similar to the model that some breweries will use when they do a special beer for an event like Shipyard does for Tri for a Cure. It’s more difficult to achieve with wine because of the lead time required in production but the wine club/preorder model should allow for this to occur if there is an annual event surrounding it.

Audacious goal: Become the leading employee-owned national wine-and-spirits company in the U.S.

Favorite quote: “If you want something you never had, you have to do something you’ve never done.” — Thomas Jefferson

Favorite movies/TV shows/podcast: The “Back to the Future” trilogy is hard to beat while “Ozark” and “Billions” are in my current rotation. “How I Built This” podcast with Guy Raz

How do you recharge: Hiking or runnning with my wife Danielle, son Cooper and dog AJ.

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