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February 13, 2023

Cousins Maine Lobster launches territory in the Gulf Coast

File Photo / Courtesy, Cousins Maine Lobster Cousins Maine Lobster founders Sabin Lomac, left, and Jim Tselikis started with a single food truck in Los Angeles in April 2012.

Cousins Maine Lobster launched a new territory that is headquartered in Pensacola and encompasses the area from Panama City, Fla., to Mobile, Ala.

The company held a grand opening Saturday at Blue Wahoos Stadium in Pensacola; the food truck will serve Maine lobster rolls daily along the Gulf Coast.

Cousins Maine Lobster was founded in 2012 with a single food truck and a vision to make Maine lobster affordable and accessible. The business took off after founders Jim Tselikis and Sabin Lomac were on "Shark Tank" and partnered with Barbara Corcoran, one of the reality show's investors. The company has partnered with local franchisees to bring Maine lobster to more than 40 cities.

Gary and Lisa Noble will be in charge of the Gulf Coast area franchise.

"For years, we had discussed starting a business as a family," said Lisa Noble. "We have always been big 'Shark Tank' fans, and food trucks are all the rage — this isn't just a fad. We re-watched the Cousins Maine Lobster 'Shark Tank' episodes, did some additional research and reached out to their franchise team. Six months later, here we are!"

Tselikis said of the Nobles: "They bring a diverse skill set ranging from sales and marketing to education, athletics and finance. They are passionate about the Cousins Maine Lobster brand, our products, and offering the ultimate Maine lobster experience to guests in their market."

In the past two months, Cousins Maine Lobster launched in Denver, Colo., and expanded into Maryland, Virginia and Washington, D.C.


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