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How to lead a strategic transformation: Lessons from the C-Suite

By Marco Forato, Unum Group

In an era where industries are being reshaped by technology, shifting workforce needs and economic uncertainty, strategic alignment has never been more critical in driving business growth.

Courtesy / Unum
Marco Forato, Unum

As chief strategy officer at Unum Group, I’ve learned how legacy companies can evolve into agile, purpose-driven organizations.

Here are some tips I’ve learned along the way that may help you in building a strong business strategy for your company’s future. 

Start with a clear vision

Strategy isn’t just about reacting to change — it’s about anticipating it and positioning your organization to thrive.

A clear vision acts as your North Star, guiding decisions and aligning teams around a common purpose. It should answer two critical questions: Where are we going, and why does it matter?

When leaders articulate a compelling vision, they create focus, inspire confidence and enable agility in the face of uncertainty.

Embrace technology to drive efficiency and engagement

Digital tools are no longer just operational upgrades; they’re strategic enablers that transform how businesses deliver value. From automating processes to enhancing customer experiences and unlocking data-driven insights, technology is reshaping every industry.

For Maine businesses, the takeaway is clear: investing in tech isn’t optional, it’s the foundation for growth, resilience and competitiveness in a rapidly changing market.

Diversify products to build resilience

In today’s dynamic market, businesses must meet customers where they are. Diversification isn’t just risk management; it’s a proactive way to stay relevant and competitive.

For insurers, that might mean expanding into voluntary benefits or workforce solutions. For other industries, it could involve adding complementary offerings, bundling services, or creating new experiences that address evolving customer needs.

At its core, diversification is about delivering more value and strengthening relationships. This customer-first approach is something any business can adopt. 

Refine your portfolio to strengthen focus

Growth isn’t just about doing more; it’s about doing what matters most. A great strategy is as much about what you will do as it is about what you will not do. It is about making choices.

Companies that regularly evaluate their offerings and align resources with their core strengths are better positioned to thrive. Whether that means expanding into new areas or streamlining existing ones, the goal is the same: build capabilities that support your long-term vision.

For Maine businesses, this disciplined approach to portfolio management can help ensure every investment drives meaningful impact.

Lead with people and purpose

Purpose and people are the foundation of strategy, but success starts with ensuring everyone understands the vision, the strategy, and the role they play in moving it forward. Clear communication creates alignment and empowers employees to act with confidence.

At Unum, we know that people are our most important asset, and investing in them is essential for long-term success. When leaders prioritize development, engagement and well-being, they unlock the full potential of their teams.

Purpose isn’t just a statement; it’s a driver of performance. When values guide decisions and employees feel connected to the mission, they bring their best every day. That alignment turns culture into a true competitive advantage.

Strategy as a continuous journey

This approach to strategic transformation offers a roadmap for businesses of all sizes. By staying focused, embracing innovation and leading with purpose, companies can not only weather change — they can shape it.

About the author

Marco Forato is chief strategy officer at Unum Group, which has a Portland office.  

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