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September 28, 2023

'Maine Cabin Masters' star branches out with her own Maine-inspired home decor

Courtesy / Rustic County The Rustic County product line include this lobster pillow cover.
Courtesy/ Rustic County Rustic County Maine pillow cover.
Courtesy/ Rustic County Rustic County sunflower pillow covers.

Ashley Morrill of "Maine Cabin Masters," the renovate-a-wreck reality TV show on the Magnolia Network since 2017, has launched a home decor line. 

Rustic County is inspired by Morrill's love of nature, floral designs and Maine. 

Morrill told Mainebiz that she has always had a huge love for the state and a passion for art. "I realized my fans have always expressed wanting my art in their homes," she said. 

Courtesy / Rustic County
Ashley Morrill

The first products from the new Rustic County line are floral and Maine-themed throw pillow covers, available online for $40, along with Rustic County T-shirts, trucker hats, koozies, stickers, gift cards and other merch. 

The pillows will also be available in the Maine Cabin Masters retail store, at Kennebec Cabin Co. in Manchester. The pillow covers will also be featured in the show's upcoming season.

"After years of designing with Maine Cabin Masters, I wanted to create something that is 100% from me," said Morrill. "I love the show and will always be part of it, but I also wanted to branch out and do my own thing.

"With Rustic County, I'm sharing my art with my fans, allowing them to bring the cabin experience – and part of the show — into their own homes."

More products will be available later this year, including tea towels and note cards, she said. 

Morrill will design the entire Rustic County product line and all the brand's items will get their unique aesthetics from Morrill's original artwork.

"Rustic County is a woman-owned, -run, and -empowered business," said Rachael Harwood, friend and Rustic County design consultant. "Ashley loves hanging out with the guys on the show, and now she's also enjoying working with her close girlfriends on her long-time dream of launching a home decor brand."

"Maine Cabin Masters" has been one of the highest-rated shows on the Magnolia Network and among the many reality shows that focus on home construction and design. In addition to Morrill, the show stars her brother, contractor Chase Morrill, and her carpenter husband Ryan Eldridge.

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