Portland co. buys Boston media co.
Diversified Business Communications has acquired a Boston-based media network focused on primary care medicine.
Diversified Business Communications recently bought the Pri-Med brand and its U.S.-based assets from MC Holdings Corporations, and will operate the new company as a division of Diversified in the Boston area, a press release announced.
The company describes Pri-Med as the largest primary-care media network in the country, offering more than 50 yearly medical educational conferences. Founded in 1994, Pri-Med serves doctors, physician assistants, nurse practitioners and other caregivers, educating more than 50,000 primary care clinicians each year. At the live events, attendees who are continuing their medical education can choose any of the clinical lectures presented by Harvard Medical School and other medical institutions.
Pri-Med's founder, John Mooney, will rejoin Pri-Med as CEO with his former management team, Lynn Long and Dix Wheelock, according to the press release.
Diversified, which is based on Free Street in Portland, currently operates over 20 primary care and other specialty medical events in Canada. Besides serving the health care industry, the company also offers face-to-face events, magazine publishing and electronic media for the technology, retail, food and hospitality, and business-management solutions industries. It operates divisions in Canada, Australia, Hong Kong, the United Kingdom and India.
"This acquisition fulfills two strategic goals by expanding our medical portfolio and growing our U.S. operations," said Nancy Hasselback, president and CEO of Diversified Communications, the parent company of Diversified Business Communications, in the release. "We look forward to leveraging our content and strategic leadership to bring the leading medical events to North America and expand the brand internationally."
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