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September 21, 2025 2025 Giving Guide

Good Theater

 

2026 Goals

For 2024/2025, Good Theater’s goals focus on solidifying its transition to Stevens Square Theater, expanding audience reach, and strengthening its role as Maine’s largest employer of local theater artists. The season will feature five Main Stage productions: It Shoulda Been You, Dracula: A Comedy of Terrors, Something Wonderful, Ken Ludwig’s Lend Me a Soprano, and Grand Horizons alongside four intimate New York Cabaret concerts with Broadway stars including Tony Award-winner Lillias White, Julie Benko, and Debbie Gravitte.

We will deepen community engagement through actors’ workshops, backstage tours, and educational programs, including a partnership with USM, fostering access to the arts across the state. Fundraising goals include closing final naming rights opportunities, executing our year-end cabaret, and cultivating sustainable relationships with donors, businesses, and sponsors. Additionally, we will enhance the theater’s facilities, ensuring Stevens Square remains a state-of-the-art cultural hub for artists and audiences alike.

Fundraising Events/Opportunities

Good Theater will host a major year-end fundraising event, an annual cabaret created and directed by Artistic Director Brian P. Allen, featuring holiday hits across six performances. We also welcome sponsors or production champions for any of our five Main Stage shows and four New York Cabaret Series concerts, showcasing exceptional performers and innovative productions. Companies can host exclusive nights, pre- or post-show receptions, talkbacks, backstage tours, or support actors’ workshops, which provide free hands-on training and mentorship for emerging local artists while engaging the broader community. These events allow businesses and donors to directly support Maine’s largest employer of local theater artists, foster meaningful connections with audiences, and sustain high-quality, inspiring theatrical experiences throughout the year.

Giving Opportunities

Good Theater offers multiple giving opportunities throughout the year. Our annual appeal supports general operations, while targeted campaign appeals coincide with Main Stage shows and New York Cabaret Series concerts. Businesses and donors may sponsor productions or concerts, underwrite events, provide in-kind goods or services for receptions or backstage experiences, or support final naming rights for key Stevens Square Theater improvements, including sound, curtaining systems, the inner lobby, grand piano, and rehearsal hall. We also welcome contributions to special projects or programs that expand access to performances statewide. These opportunities allow donors and businesses to gain meaningful visibility while directly sustaining Maine’s largest employer of local theater artists and fostering high-quality, inspiring theatrical experiences across the state.

Volunteer Opportunities

Good Theater offers a variety of volunteer opportunities for businesses and individuals. Front of House roles include ushering at performances, assisting with pre- or post-show receptions, and distributing promotional materials throughout the community. Backstage support includes moving platforms, flats, costumes, and props; carpentry from basic building to advanced structural work; sewing and costume construction; painting, from basic walls to scenic or ladder-based painting; prop sourcing and creation; and welding or metal fabrication. Volunteers with other specialized skills are also welcome. These hands-on opportunities allow community members to contribute directly to the theater’s operations, support productions, and engage meaningfully with Maine’s vibrant local arts scene.

At A Glance

Established: 2001, 501(c)3 status received in 2003
Employees: 4 FTE, 2 PTE
Annual revenue: $975,000

Top funding sources*

62% Subscription and single ticket sales

29% Donations and grants

6% Sponsorships and company partnerships

3% Venue rentals (projected)

 

* NOTE: The theater was closed for renovations during the last fiscal year, resulting in minimal earned revenue and an atypical reliance on contributed income. As a result, historical data is being used to provide a more accurate and representative breakdown of typical revenue sources.

Contact

Good Theater at Stevens Square

631 Stevens Ave., Unit 104

Portland, ME 04103

www.goodtheater.com

Awards/Accolades

Selected as the new theater-in-residence at Stevens Square Theater, Good Theater was also nominated for 41 Broadway World Maine Awards in 2024, received grants from the Maine Community Foundation and the Morton-Kelly Charitable Trust, and was ranked among the top-10 theaters in Portland on Yelp.

Mission Statement

Good Theater is a professional nonprofit theater and Maine’s largest employer of local artists. Founded in 2001, it produces high-quality, inspiring work. As resident company and booking manager, Good Theater is transforming Stevens Square Theater into a vibrant cultural hub, fostering local collaboration and expanding access to exceptional, diverse performances statewide.

Service locations

Primarily Androscoggin, Cumberland and York counties, but actors and audiences come from across the state.

Leadership

Brian P. Allen
Artistic Director & Co-Founder

Board officers

Gusta Johnson, MBA, Executive Director

Justin Cote, Incoming Board President, Management, Martin’s Point Health Care

Jeannine Lefevre, Secretary, Retired (former Sales Leader, WMTW)

Richard Trub, Treasurer, Retired (serves on the Board of Maine Medical)

Board Members

Jennifer Ceide, Public Health Educator, University of New England

Lindsay Conrad, Director of Development, Portland Trails

Erik Fiebert, Retired, Financial Executive

Edward Gatta, Jr., Entrepreneur, Designer

Jeanne Handy, Interior Designer

Ashanti Williams, Actor and former City Council Member for Biddeford