10 named to lobster marketing promotion board
Ten representatives have been appointed to a new group that will guide how to spend a $2 million budget to promote lobster, the state’s largest fishery.
The Maine Department of Marine Resources announced in a press release the members for the new Maine Lobster Marketing Collaborative, created by a law signed in June to replace the state’s Lobster Promotion Council. The group was required to appoint a board representing various parts of the industry to guide the group’s spending to promote Maine lobster and identify target markets for it. The promotional efforts will be funded by variable surcharges that will be based on the type of license held by a lobster fisherman, dealer or processor. The group will also name an 11th member after further review of nominees by Patrick Keliher, commissioner of the DMR.
Besides Keliher and Department of Economic and Community Development Commissioner George Gervais, who are both ex-officio members of the committee, the appointees named this week are:
• Karan Cushman, president of Cushman Creative, a cross-media branding company.
• Frank Gotwals, commercial lobsterman and board member of the Stonington Lobster Coop.
• Luke Holden, president and founder of Luke’s Lobster and a managing partner and co-founder of Cape Seafood LLC.
• Emily Lane, vice president of sales, Calendar Island Maine lobster and former Maine Lobster Promotion Council board member.
• Peter Miller, commercial lobster harvester, owner of Miller’s Wharf Lobster and former MLPC board member.
• Paul Paradis, Bar Harbor town councilor and owner of Paradis True Value in Bar Harbor.
• Hugh Reynolds, owner of Greenhead Lobster in Stonington, one of Maine's largest purveyors of live, fresh lobster.
• Vaughn A. Stinson, chief executive officer of the Maine Tourism Association.
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