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January 29, 2015

Cross adds branding to Patriots’ stadium

Photo / Courtesy of Gillette Stadium A rendering of the Cross Insurance Pavilion and Business Center at Gillette Stadium in Foxborough, Mass.

Bangor-based Cross Insurance will have its name attached to a new facility opening this summer at Gillette Stadium in Foxborough, Mass., the home of the New England Patriots.

Gillette Stadium announced Friday that the Cross Insurance Pavilion and Business Center will feature 20,000 square feet of space for private functions, including business meetings and trade shows. The facility will be located inside the stadium’s Bank of America gate.

The space will feature a pre-function mezzanine area, outdoor terrace and access to the stadium’s northwest 100-level concourse. During event days, the space will be used as a hospitality location, complementing Gillette’s existing clubs and field house.

“The Cross Insurance Pavilion and Business Center is an exciting addition to our hospitality and special events business, as we continue to implement upgrades geared toward further enhancing our guest experience at Gillette Stadium,” Jim Nolan, Gillette Stadium’s senior vice president of operations, finance and administration, said in a prepared statement. “We are proud to partner with Cross Insurance, a great New England company, to offer this state-of-the-art facility to our guests.”

Royce Cross, president and CEO of Cross Insurance, said in a prepared statement that the company “is excited about aligning our brand with an excellent organization that has been a staple in not only the sports and entertainment industries, but all of New England as well.”

Cross employs more than 650 people across 35 offices in New England. The agency has naming rights for the Cross Insurance Arena in Portland and Cross Insurance Center in Bangor.

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