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Updated: July 10, 2019

Eight Kennebec Valley organizations get tourism sponsorship grants

Photo / Maureen Milliken The Mid Maine Chamber of Commerce was one of eight Kennebec Valley region organizations to get a tourism sponsorship grant. The chamber's grant will help with marketing for the yearly day-long Taste of Waterville event, seen here in August 2015.

Eight organizations from in Kennebec and Somerset counties that promote tourism in the region have been awarded grants by the Kennebec Valley Council on Tourism.

The council awarded $15,000 in local regional sponsorship grants this year out of nearly $20,000 in requests, and said it plans to increase the amount next year.

The council was organized to manage the Maine Tourism Marketing Partnership Program grant issued by the Maine Office of Tourism in Kennebec and Somerset counties, said Tanya Griffeth, executive director of KVTC, in a news release. The grants go to organizations that help the council promote the Kennebec Valley region — from Gardiner in southern Kennebec County to Jackman and Rockwood in northern Somerset County — as a destination place with their own marketing initiatives.

Grants of $1,785 each have been awarded to:

  • Mid-Maine Chamber of Commerce’s Taste of Waterville;
  • Kennebec Valley Chamber of Commerce (Augusta) for the 2019 Whatever Family Festival;
  • Maine Film Center for the 22nd Maine International Film Festival (Waterville); and
  • Madison-Anson Days Committee.

Names of the other four recipients weren't immediately available.

“These funds are dedicated to supporting marketing efforts in some of the more rural areas in Maine," Griffeth said. "These sponsorships help provide funding for key marketing elements including advertising, printing, branding and more. This allows organizers to focus their often-limited funding on building the foundations of their programs versus stretching their resources too thin.”

The grant to the Kennebec Valley council's grant was part of $1.2 million awarded by the Maine Office of Tourism to the state's eight regions, which also include Aroostook County, Downeast & Acadia, Greater Portland & Casco Bay, Lakes & Mountains (Androscoggin, Oxford and western Cumberland counties), Midcoast & Beaches and The Maine Highlands (Penobscot and Piscataquis counites). Each region will be eligible for up to $150,000 in 2020, the tourism office says on its website.

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