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KeyBank has appointed Crystal Beaulieu as the area retail leader for southern Maine.
In her new role, she will lead the sales and service efforts of 15 KeyBank branches extending from Kittery to Norway. She will report directly to Louis Hoxha, the Northeast regional retail leader.
Beaulieu has over 20 years of retail banking experience serving consumers and businesses in Maine. Before joining KeyBank, she spent most of her career at TD Bank, where she was most recently a retail market manager.
“Crystal is a dynamic leader, customer-centric manager, and an innovative builder of highly productive teams,” said Hoxha.
“Her strong business acumen and knowledge, coupled with core competencies in talent development and organizational synergies, make her a valuable addition to our team, and we are thrilled she has chosen to bring her career to Key.”
The Saco resident holds an MBA from Southern New Hampshire University and a bachelor’s degree from the University of Southern Maine. She is active in the community and served as president of the Saco River Valley Kiwanis Club for three years.
KeyBank is owned by KeyCorp. (NYSE: KEY), a Cleveland-based financial services company with assets of $189.8 billion as of Dec. 31, 2022.
In Maine, KeyBank is No. 4 among banks with the largest market share in the state, according to the 2023 Mainebiz Book of Lists. That ranking is based on $3.061 billion in Maine deposits as of June 30, 2022.
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