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Updated: March 22, 2024

Live from New York, it's Luke's Lobster — coming soon to Rockefeller Center

Luke Holden and Ben File photo / courtesy, Luke's Lobster Luke's Lobster founders Ben Conniff, left, and Luke Holden, outside their Portland waterfront restaurant.

Fresh after striking a concessions deal at Boston’s Fenway Park, Maine-based Luke's Lobster is heading to New York City’s iconic Rockefeller Plaza to launch the company's ninth location in the Big Apple.

Set to open in April, the eatery will be located at 30 Rockefeller Plaza, near the ice rink and part of the "Under 30 Rock" collection of casual restaurants, bars, takeaway counters and shops. The building, known as 30 Rock, in the one where "Saturday Night Live" is broadcast each week.

“Though we’re based in Maine, New York City is where we got our start opening our first shack in 2009 and it will always be a special place for our company,” CEO Luke Holden said in a news release. He was honored on the Mainebiz Next list in 2021.

Photo / Luke's Lobster LinkedIn post
Luke's Lobster will open its ninth New York City location in April at Rockefeller Center, promoted in this illustration on social media.

Touting the new location on social media, Luke’s Lobster posted an illustrated take on “Lunch atop a skyscraper,” a famous black-and-white photo taken in 1932 of ironworkers sitting on a steel beam 850 feet above the ground during construction of the RCA Building.

At 1,500 square feet, the new Luke's will offer counter service with 32 seats for dining-in and takeout ordering. The space will feature beers on tap, custom-built furniture made of reclaimed wood, and changing signage going the source of the seafood being served that day.

The opening comes 15 years after Holden teamed up with Ben Conniff to found Luke’s Lobster with a single shack in New York City.

“When I worked in NYC years ago, I would have liked nothing better than a lunch break with a Maine lobster roll,” Holden said. “I hope the many New Yorkers, visitors and employees to Rockefeller Center will do just that.”

The family-owned business operates eateries in a dozen states, as well as in Japan and Singapore. In Maine, the company is anchored at a waterfront restaurant in Portland and operates a seafood processing plant in Saco.

Luke’s Lobster at Rockefeller Center will be open daily from 10:30 a.m. to 8 p.m. 

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