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November 15, 2013

Maine GED campaign boosts numbers

Nearly 800 more people have completed their high school equivalency exam in the first 10 months of 2013 than in all of 2012, which state officials attribute to a more aggressive public awareness campaign.

The Maine Public Broadcasting Network reported around 2,700 people had completed their GED test through October, compared with 1,900 diploma earners last year.

Gail Senese, head of adult education at the Maine Department of Education, told the station she traces the increase back to an awareness campaign started last winter under the auspices of a $1.5 million federal grant to the Finance Authority of Maine. The finance authority, in turn, used those funds to reach out to people who had not completed their GED and to hire a marketing firm to produce TV and radio ads for the campaign.

Next year, the state will drop the GED test for another computer-based equivalency exam, which in part fueled the push to get people who had not completed the test to do so before the GED is not available in the state.

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