Maine tourism plan: attract more newcomers
The Maine Office of Tourism on Wednesday revealed its 2015 marketing plan, which calls for attracting more first-time visitors by advertising to specific lifestyle segments.
The Kennebec Journal reported that while first-time visitors to Maine increased 43.5% to 4 million last year, the increase for first-time visitors from New England is expected to be small in the near future. That's what the new plan, unveiled at the Maine Governor's Conference on Tourism, is hoping to change.
Using a market segmentation study commissioned by the state, the plan has identified Maine's highest value customers through three lifestyle segments: "balanced achievers," "genuine originals" and "social sophisticates," ranging between $111,700 and $133,000 in household income. Carolann Ouellette, the state's director of tourism and film, told the newspaper the plan will be shared with tourism groups and business owners in the industry.
Source: Kennebec Journal
Read more
Most Recent
Most Recent
Comments