United Way of Mid Coast Maine advances development director to leadership post

United Way of Mid Coast Maine Nicole Evans replaces replaced Barbara Reinertsen as executive director. Reinertsen retired following a 30-year career with the United Way of Mid Coast Maine.

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By Alexis Wells

The United Way of Mid Coast Maine has named a well-versed local nonprofit leader as its next executive director.

Nicole Evans was promoted from director of development, a position she's held since May 2022. She replaced Barbara Reinertsen, who retired in December after 30 years with the nonprofit.

Evans previously served as executive director for the American Red Cross Central and Mid Coast Maine Chapter and held leadership positions at Mid Coast Humane Society. During her 12-year tenure at United Way of Southern Maine, she held multiple positions that helped the organization build a path toward transformative community impact initiatives.

"Nicole has a demonstrated leadership ability that makes her well-suited to lead our organization into the future," said Sagadahoc County Sheriff Joel Merry, chair of the United Way of Mid Coast Maine board of directors. "While we have many challenges facing our communities, it is important to have a leader with a clear vision on how we can make individuals, families, and communities stronger and more connected."

In her time at United Way, Evans helped launch three 10-year community broad goals, invest millions of dollars into the community, and build a statewide initiative that increases household financial stability. In addition to her full-time positions and volunteer board service in Maine, Evans has counseled businesses and nonprofits across the country.

"As a board, we could not be happier with the process and the way it turned out," said Merry. "The quality of the applicants was outstanding, and Nicole checked all the boxes."

In comments Evans made on the United Way's website she said: "I look forward to all that we will do, together, to improve lives by mobilizing the caring power of communities. Together, we can give kids the best start, build financial stability, and help everyone live long, healthy and connected lives. The future is bright!"

United Way of Mid Coast Maine opened its doors to the community in 1956 and supports 50 local community programs. Its mission is to improve lives by mobilizing the caring power of communities. In partnership with community partners, donors and volunteers, United Way works to give kids the best start, build financial stability, and help everyone live long, healthy and connected lives.