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December 5, 2023

Women's health startup with Maine roots raises $500K in angel funding

File photo / Tim Greenway Juggling work and parental duties is part of daily life for Helkin Berg, founder and CEO of women’s wellness startup Hey Freya.

Hey Freya, a Portland startup providing a range of women's wellness products, has raised $500,000 in an angel round of funding, the company said Tuesday.

The round was led by investors, individuals and family companies who align with Hey Freya’s mission, including the Goddess Fun+d, according to a news release.

Hey Freya will use the capital to begin clinical trials and support ongoing research with partner Northeastern University on the role of cortisol, a key stress hormone, on women’s health. The company also plans to launch a naturopathic product line, including an antioxidant-rich hydration mix, Quench, and anti-anxiety supplement, Calm.

“Hey Freya’s mission and team aligns so well with our own experiences and purpose," said Vanessa Loder, co-founder of Goddess Fun+d. “We’re thrilled to support the revolutionary progress they’re making in women’s health to take the burden off of women by offering accessible, evidence-backed, health and wellness solutions.”

Helkin Berg, co-founder and CEO of Hey Freya, said, “This raise has underscored that even against the backdrop of the current market, there is an incredible appetite for a new solution created by women, for women. We’re honored to be trusted with this undertaking and these funds will help us get to the next phase of our mission.”

Hey Freya was founded in 2022 by Berg, Cecilia Tse and Thara Vayali. The company claims to offer the only end-to-end solution of at-home lab testing, naturopathic care, and personalized wellness products formulated by women physicians, specifically for women’s needs.

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