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April 13, 2023

Dig this: Portland Sea Dogs to rebrand as Maine Clambakes for a day

Batter and catcher on the field at Hadlock Photo / Renee Cordes The Portland Sea Dogs beat the Binghamton (N.Y.) Rumble Ponies 7-5 on Opening Day at Hadlock Field last week.

Continuing a popular summer tradition, the Portland Sea Dogs minor league baseball team will play for a day in late August as the Maine Clambakes, presented by United Health Care.

The rebrand will take place at the Aug. 25 game at Hadlock Field, where the Sea Dogs will host the Richmond (Va.) Flying Squirrels.

The initiative pays homage to a New England summer meal prepared by Native Americans that includes lobster, clams, corn on the cob, potatoes and blueberry cake. The food is traditionally cooked by steaming the ingredients over layers of seaweed in a pit.  

“Maine Clambakes have been a part of celebrations and gatherings for centuries in New England,” said Geoff Iacuessa, the team’s president and general manager. “We are excited to celebrate this tradition with Sea Dogs baseball to showcase the culinary cuisine that helps define our region.”  

The game will feature various clam-themed promotions as part of the night in addition to the team donning specially designed Maine Clambakes jerseys and hats. Themed merchandise, including T-shirts, hats and sweatshirts, is already available at the United Healthcare Hadlock Field Souvenir Store, as well as online, and will also be sold the night of the event. There was no word yet on what mascot Slugger has planned for the occasion.

T shirts for sale
Courtesy / Portland Sea Dogs
Maine Clambakes merchandise is already being sold and promoted on social media, well ahead of the Aug. 25 takeover at Portland's Hadlock Field.

Previous one-day rebrands include playing as the Maine Whoopie Pies, honoring Maine’s official state treats; the Maine Red Snappers, celebrating Maine’s iconic red hot dog; and the Maine Bean Suppahs, celebrating the centuries-old New England gathering tradition. 

All rebrands will return to Hadlock Field in 2023, including the Maine Whoopie Pies presented by Trademark Federal Credit Union on June 9; the Maine Red Snappers on June 24; and the Maine Bean Suppahs, which return to action on July 9, presented by Camden National Bank.

The Sea Dogs will also take to the field as the Alces de Maine on May 11 as part of Minor League Baseball’s Hispanic fan engagement initiative, Copa de la Diversión or "Fun Cup.”

"We first started this tradition of alternate team names in 2019 after seeing a few other Minor League teams have success with it," Chris Cameron, the team's vice President for communications and fan experience told Mainebiz.:

Courtesy / Portland Sea Dogs
At bat: Maine Clambakes merch will include this Image.

As far as merchandise is concerned, he said the alternate-identity merchandise items are among the team's best sellers.  Last year, for example, the Bean Suppahs hat was the best-selling hate in Minor League Baseball for March, the month the image was announced.

The Sea Dogs are offering a special five-game mini plan which includes a ticket to all of the alternate identities games including the Alces de Maine on May 11, Maine Whoopie Pies on June 9, Maine Red Snappers on June 24,, the Maine Bean Suppahs on July 8, and the Clambakes on Aug. 25. 

The 2023 season is the 30th season for the Portland Sea Dogs, the Double-A affiliate of the Boston Red Sox. The Sea Dogs are currently at 4-1 and tied for first place with the New Hampshire Fisher Cats in the Eastern League Northeast.

More information

Find out about the ticket promotions and buy game tickets here.

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