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August 2, 2021

Geiger continues expansion with Colorado acquisition

Geiger factory shot of 3 executives. File photo / Tim Greenway Jo-an Lantz, president and CEO of Lewiston-based promotional products company Geiger, shown with her predecessor, board Chairman Gene Geiger, center, and his brother, Peter Geiger, the board’s vice chair, at the company's headquarters.

Geiger, a family-owned promotional products company based in Lewiston, said Monday that it has acquired Englewood, Colo.-based distributor ProCorp. Inc. for an undisclosed amount.

The deal comes more than four months after Geiger acquired Five Thousand Forms, a Fogelsville, Penn.-based distributor doing business as GiveMeFiveCom., as the Lewiston-based buyer continues to expand its client base and services nationally.

Geiger currently employs 435 people and works with 400 independent sales consultant, and will add 35 employees from ProCorp. though the acquisition, a Geiger spokeswoman told Mainebiz. 

Asked about how the two companies connected, she said Geiger's Vice President and Chief Revenue Officer Chris McKee first met peers from ProCorp at an industry event in January 2020.

“We are so impressed by the ProCorp team," McKee said in Monday's news release. "To a person they are creative, motivated, and committed to their clients’ success. We look forward to sharing our global technology, service and distribution resources to scale their business."

Founded in 1995, ProCorp has grown to become one of the leading promotional product distributors in Colorado, specializing in corporate company store programs, according to Geiger. Outside of Colorado, it has staff in Wyoming, Arizona, Georgia, and Hawaii.

“We are extremely excited about joining the Geiger family and having access to Geiger’s resources and expertise. We are also excited about the compatibility of our cultures," said ProCorp President Rick Bowman. "From the start of our negotiations, we could see that we all believed employees should be valued as family and clients should always be amazed by our service. We believe that the new partnership will help ProCorp move to the next level and will help Geiger become a major player in ProCorp’s current market."

After the acquisition, ProCorp will do business as ProCorp Images, a Geiger company.

Geiger, which makes custom products including pens, drinkware, totes and car accessories, has roots going back to 1878, when Andre and Jacob Geiger took over their father's print shop in Newark, N.J., to start the company. It moved to Lewiston in 1955.

Now in its fourth generation of ownership, the company is led by President and CEO Jo-an Lantz, who became president in 2018 and CEO in early 2019. The first non-relative to lead the company in four-generations, she works closely with her predecessor, board Chairman Gene Geiger.

Lantz has spent her career at Geiger, working her way up from an entry-level bookkeeping job after college to her current role, and recently told Mainebiz that she and her predecessor have complementary management styles.

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