Lewiston-based Geiger makes 2nd acquisition this year

File photo / Tim Greenway Jo-an Lantz, president and CEO of Lewiston-based promotional products company Geiger, works closely with her predecessor, board Chairman Gene Geiger, center, and his brother, Peter Geiger, the board’s vice chair.

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By Renee Cordes

Three months after Geiger acquired New York-based Broadway Marketing, the Lewiston-based promotional products company announced the acquisition of O2 Marketing + Design, of Pleasant Hill, Calif.

Terms were not disclosed, and information about the number of employees joining Geiger through the acquisition was not immediately available.

O2 Marketing will operate as O2 Marketing, a Geiger Company. Geiger, which says it is the world’s largest privately held promotional products distributor, lauded 02’s creative approach.

"Looking ahead to 2024, we remain committed in our mission to strengthen our brand's influence both domestically and abroad," said Chris McKee, Geiger's chief revenue officer. "The acquisition of O2 Marketing underscores our dedication to expanding our footprint, incorporating new insights and leveraging expertise — all while staying true to our core values."

Meg O'Dea, partner at O2 Marketing, said, "We were seeking a company who shared our passion for exceeding client expectations and who had the expertise and resources to help grow our business.

“Geiger's proven track record and commitment to fostering a positive and collaborative work environment made them the ideal choice” she added. “In reality, we were choosing our next employer, and Geiger’s reputation for caring for people, products, a the planet is unmatched.”

Geiger is led by President and CEO Jo-An Lantz. She is the first non-relative in four generations to lead the family-owned enterprise, working her way up from an entry-level bookkeeping job after college to becoming president in June 2018 and CEO in early 2019.

The company's roots go back to 1878 in New Jersey. Geiger moved to Lewiston in 1955. Today, the company has offices across the United States and Europe and is affiliated with more than 450 independent sales representatives.