Maine Office of Tourism highlights Maine brand in 5-year strategic plan
Courtesy / Maine Office of Tourism
The Maine Office of Tourism released its five-year strategic plan this week. It highlights the importance of the Maine brand and tying the visitor experience to Maine’s diverse cultural heritage.
The Maine Office of Tourism this week released its strategic plan, urging the industry to continue to improve its products and services in order to compete more effectively in the domestic and international marketplace.
In a 44-page report released during this week’s Governor’s Conference on Tourism in Augusta, the Maine Office of Tourism highlights five core imperatives: Be real, be authentic; build collaboration and partnership; make sites and programs come alive; balance community and tourism; and “understand readiness,” or marketing what Maine has to offer by finding the target market with the greatest interest.
As for being “real and authentic,” the plan calls for tying the visitor experience back to Maine’s cultural heritage and enhancing the value and appeal of the Maine lifestyle. including supporting the 2020 Bicentennial celebration. It also underscores the importance of the Maine brand.
A separate report on tourism in 2018 showed that visitation rose by 1.1%, to an estimated 37.1 million visitors.
Visitors spent an estimated $6.2 billion in Maine, with an overall economic impact of $9.1 billion.
Some 110,000 jobs are supported by tourism. Tourism-supported jobs contributed more than $2.6 billion to Maine households in 2018, and the tourism industry generated over $610 million in taxes.
Winners of the 2019 Maine Governor’s Conference on Tourism Awards were also announced during the two-day event. The recipients were:
- Red River Camps, Leadership & Growth Award.
- Christina Kane-Gibson, events and marketing director for the city of Caribou and a 2018 Maine Next honoree, Innovation & Creativity Award.
- Main Streets Skowhegan, Marketing & Promotion Award.
- Gary Allen, Originality Award.
- Nonantum Resort, Governor’s Award for Tourism Excellence.
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