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Today's Poll

How do you feel about the name of Maine's new pro soccer team, the Portland Hearts of Pine?
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Poll Description

Maine's newest pro sports team now has a name.

The men's soccer squad, which will debut next year in USL League One, on Saturday unveiled the team's identity: the Portland Hearts of Pine.

The Hearts name draws upon global soccer traditions, shared by clubs such as Heart of Midlothian F.C. in Scotland and Accra Hearts of Oak S.C. in Ghana.

However, some Mainers have criticized the name, saying it sounds awkward or misleading.

Brian Corcoran, founder and chief engagement officer of Shamrock Sports & Entertainment in Portland, said he's generally a fan of the Hearts brand but that it is "a bit busy."

Love it or hate it, the brand has already found its way onto team merchandise, including T-shirts that sell for $25.