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Spurling Fitness, a personal training gym focused on adults age 50 and older, is expanding to Scarborough this summer with the purchase of space at 10 Market St., next to the entrance to the Downs, the 577-acre mixed-use development off U.S. Route 1.
Build-out is underway for the 1,446-square-foot space and the goal is to open to “founding members” in late June and to the remaining memberships by mid-July, Doug Spurling, who founded the business, told Mainebiz.
“Our gyms are built on relationships, not just reps,” said Spurling. “It’s about helping people move better, feel better and live better, while being part of a community that lifts each other up.”
Spurling Holdings LLC bought the unit from 10 Market Street LLC for $469,950. Financing was provided by Bangor Savings Bank.
Joe Atwood from the Dunham Group and Jon Rizzo from the Boulos Co. brokered the sale.
The overall building size is 31,753 square feet and three stories. Each unit is part of a condominium association and is delivered in a "vanilla shell” condition for each user to tailor the finishes to specification. The property has 192 parking spaces.
Spurling and his business partner, Josh Williams, have run the fitness center since 2012 in Kennebunk, where it’s located at 1 Alewive Park Road and has served over 2,000 people and has employed over two dozen trainers and support staff.
Spurling is a business coach for training gyms across the country and internationally.
“I continue to see a strong need for supportive training environments where clients are not left on their own,” he said. “This model benefits both the client and the business. Clients enjoy a better experience, and the gym can be successful with just a few hundred dedicated members.”
Williams is the daily operator of the locations, supervises the coaches, heads the training department and runs a internship program.
The business has a mission to provide personalized, age-appropriate fitness in a friendly, community-centered environment.
Fit-up includes the installation of under-slab plumbing, electrical and lighting systems, soundproofing, HVAC, two bathrooms, sprinkler modifications, flooring and equipment.
Spurling is providing the design and overseeing the work himself, but is using local contractors for the build-out.
Fitness centers have been proliferating in recent years. That includes NXGen Fitness’s expansion from Scarborough to a second facility in Portland, Orange Circuit Fitness opening in Biddeford, Salud Studios’s expansion into a larger space in Portland and EA Fitness & Performance doubling its footprint through a relocation from Falmouth to Portland.
There’s still plenty of demand in the market, said Spurling.
“There are a lot of great fitness opportunities available, but we aim to serve a market we believe is underserved,” he said. “Most gyms are large and leave people on their own to figure out what to do. While that may work for those who feel confident in a gym setting, most people do not, and that is who we aim to help.”
He continued, “Additionally, many fitness options involve large guided classes with a wide range of fitness levels. These environments can often feel intimidating for beginners or those who are not as physically capable.”
Spurling’s target market is adults over the age of 50 “who feel intimidated by the typical gym.” It serves clients by appointment in a small group setting, with six clients and one trainer. Each client follows a personalized plan.
Each location serves no more than 150 clients.
“If the Scarborough expansion is successful, our goal is to grow to 10 locations within the next three to four years,” he added.
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Work for ME is a workforce development tool to help Maine’s employers target Maine’s emerging workforce. Work for ME highlights each industry, its impact on Maine’s economy, the jobs available to entry-level workers, the training and education needed to get a career started.
Whether you’re a developer, financer, architect, or industry enthusiast, Groundbreaking Maine is crafted to be your go-to source for valuable insights in Maine’s real estate and construction community.
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