TimberHP strikes deal to expand its insulation products into Canada

File Photo / Fred Field Joshua Henry, co-founder and president, front, and Matthew O’Malia, co-founder and vice president of TimberHP, which manufactures wood-fiber insulation.

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By Alexis Wells

TimberHP, the Madison-based manufacturer of wood-fiber insulation, has inked a deal with a French company to expand distribution of the Maine startup's products into Canada.

According to a news release, Saint-Gobain and its subsidiary CertainTeed Inc. will distribute TimberHP insulation in North America, including as the exclusive partner in Canada.

Saint-Gobain, headquartered in Paris, is a global supplier of materials and services for sustainable construction.

Julie Bonamy, CEO of Saint-Gobain Canada, said, “Driven by our purpose of 'Making the world a better home,' this exclusive partnership with TimberHP enhances the sustainable solutions we are bringing to our stakeholders throughout Canada."

TimberHP has two forms of high-performance, sustainable insulation in the U.S. and is launching a third. All three will be marketed in Canada.

The company was founded by Joshua Henry, a trained chemist, and business partner Matthew O’Malia, an architect. The two teamed up in 2015 and eventually bought the mill property in Madison for $1.4 million in 2019. Henry and O’Malia were both named 2024 Mainebiz Business Leaders of the Year. The company employs more than 70 people in Madison.

“It is a huge vote of confidence in our technology and our team at TimberHP to partner with a brand as innovative and impactful as CertainTeed,” said Henry. “It is essential that we mold the future of construction to be exceptionally easy, effective, energy-efficient and sustainable, and we look forward to addressing those industry needs together.”